Plan B BIM
Head of Digital Transformation at Plan B
Maj 2022 - Current
My passion is with working with ideas, people and technology. As head of Digital Transformation I lead key strategic client projects with customers in construction and industry.
Volvo Car Corporation
Global Innovation Group - Shanghai and GöteborgSenior Consultant
January 2018 - Current
As an advisor I work with innovation and outside-in methodologies to discover customer value in the automotive business with focus on China
A global robotics company
Senior Consultant
september 2017 - December 2017
As an advisor, I work with innovation and outside-in methodologies to discover customer value as in input to the R&D team. The outcome was a new product concept and a patent application was filed.
A global security company
Senior Consultant
November 2017 - Present
As an advisor I work with coaching the company in matters related to outside-in methodologies and agile software development.
A global leading producer of outdoor power products for forest
Senior Consultant
April 2017 - September 2017
As an advisor I work with innovation and outside-in methodologies to discover customer value as in input to the R&D team
AFRY EXPERIENCE DESIGN
Innovation & Digital transformation leader at AFRY
April 2021 - June 2022
My passion is with working with ideas, people and technology. I love to inspire groups of all sizes to help unleash their potential and build successful teams that are capable to deliver. I am an entrepreneur at heart with many years of experience of building teams, solutions and transforming an idea into a shipping product.
Cybercom
Senior Consultant
April 2016 - may 2021
As an advisor in Cybercoms Business advisory team I work with combining strategy, business and technology in new and innovative ways. Boosting companies competitiveness in the connected world.
Sogeti
Digital and Mobile Strategist
Sep 2014 - May 2016
As a digital /mobile strategist I worked with organizations to bring digital ideas to life from analysis, through strategy to implementation. Based on an analysis, a smart strategy and effective digital solutions almost all companies can become more successful.
Milestones AB
Owner and CEO
Sep 2009 - Present
Milestones is an IT consulting firm with a special focus on custom mobile development and delivery of nearshore IT projects in the Swedish market.
Example projects
* Custom web based MRM (Marketing Resource Management) system for a global furniture brand
* Inflight entertainment system on charter airlines
* Mobile apps for medical / pharma
* Mobile apps for financial data
* Research and strategy work for mobile payment and verification
* Research and prestudy work for selection of CRM system for retail brand
* Location based apps for architectural survey work for a government agency
* Visualization app for urban planning and cooperation for a government agency
* Mobile games for edutainment
* Mobile app for a business organizationLecturer at IHM business School and West Coast Chamber of Commerce
Relevant Relations
Chairman of the board
Chairman of the Board
November 2010 – December 2013
The ForMembers platform targets the mobile customer loyalty segment.
Contribio AB
co founder
Nov 2006 - Mar 2010
Contribio's mission is to make media distribution over the Internet fast and inexpensive for everyone.
StroedeRalton
Key Account Manager
2007 - 2009
StroedeRalton is a leading company in relationship marketing in Scandinavia. StroedeRalton provides services with focus on strategic sales and marketing, business development and sales and marketing process optimization. Services include direct marketing from strategy to fulfilment and software tools to support the marketing processes. StroedeRalton AB offers a wide range of direct marketing services from campaign management, IT solutions with it’s own development campaign and CRM software solution Relation Plus, address and media broking, fulfilment services to printing and distribution.
Photohome
Co-founder
jan 2006 - jan 2008
Pho2home is an online photofinishing service, which provides digital prints and personalised photo books to consumers and SMBs.
Victor Hasselblad AB
Product Manager Digital Photography
jan 2000 - Dec 2005
Responsible for the marketing of the Hasselblad camera system as a platform for digital photography. I participated in the development of the Hasselblad camera system and it’s adaption to and communication with digital camera backs.In this position, I was responsible for the negotiation with several international electronics and software companies
Hasselblad AB
Product Manager Digital Photography
Apr 1997 - Mar 1999
Responsible for sales of digital imaging products and professional digital cameras and camera backs at Hasselblad Svenska in Sweden and Denmark.
Hasselblad Electronic Imaging AB
Technical Sales Support
Apr 1995 - Mar 1997
Hasselblad Electronic Imaging AB was a leading supplier of image databases and imaging workflow products to newspapers, image agencies and magazines.
In the position of Technical Sales Support I provided presales analysis, workflow implementation and acceptance tests.Power Up Media Systems
Co founder, Business Development and Concept creator
1991 -1995
Power Up Media Systems developed systems for interactive game programs delivered by cable television. Installations in Sweden, Denmark and Finland
Article in Reachout Magazine, interview with Google and Milestones
CEO Milestones AB
About digital and change.
Surf's App
CEO Milestones AB
Social Networking app for watersports enthusiasts.
Location-based ad hoc social networking and communication about weather and conditions. Surf spot information. Weather data from Swedish weather service.
Elaxis ECG app
CEO Milestones AB
Medical training ECG (Electrocardiogram) app
CoMapper app
CEO Milestones AB
An app for location-based crowdsourcing of data for a research project
Business Check app Bisnode
CEO Milestones AB
Business information and credit rating app
Educational apps
CEO Milestones AB
Educational apps for first-graders
Inflight Entertainment system
CEO Milestones AB
An Android based nflight entertainment system for charter airlines
Klustr
CEO Milestones AB
Collaboration and instant messaging app
App West Coast Chamber of Commerce
CEO Milestones AB
Location-based networking app
Formembers Loyalty app
Chairman Relevant Relations
Formembers loyalty app. Eliminating plastic loyalty cards and bringing them into the smartphone.
Formembers Loyalty app
Chairman Relevant Relations
Formembers won an award from Venture cup as one out of 380 ideas.
Marketing Resource Management - MRM System
CEO Milestones AB
Project lead for development of a web based MRM (Marketing Resource Management) system.
Urban planning solution
CEO Milestones AB
A web based urban planning solution for Swedish Department of Transportation in cooperation with Mistra Urban Futures.
Custom Software Development
CEO Milestones AB
A large number of custom software development projects outsourced to Romania
Web to print and e-commerce solution
Co-founder Photohome
Founded Pho2home and the e-commerce site pho2home.se - a web based photofinishing service for fulfilment of photographic prints and custom digital printed photo books.
Contribio
Co-founder Contribio
Peer to peer technology for delivery of streaming media
Hasselblad Dfinity Camera
Product Manager - Victor Hasselblad AB
Hasselblad's first digital camera was developed by a joint cooperation between Hasselblad and Silicon Valley-based image sensor developer Foveon.
Cooperation with Foveon
Product Manager - Victor Hasselblad AB
Image: Hasselblad CEO Göran Bernhoff and Inventor Dr. Carver Mead founder of Foveon
Dfinity used to document Gutenberg Bibles
Product Manager - Victor Hasselblad AB
The Dfinity camera system was built by special order by NTT, Nippon Telegraph and Telephone Co. Japan.
The cameras were used for scientific documentation of rare documents, notably the Gutenberg bibles. The only Gutenberg bible in Asia is now owned by Keio University in Japan.
Digital Image quality and interfaces
Product Manager - Victor Hasselblad AB
Working with establishing digital image quality, prototyping solutions and intercafing cameras with digital camera backs.
Interactive Sales Manual
Manager - Global marketing campaigns Victor Hasselblad AB
Developed an interactive sales manual for the Hasselblad H1
Hasselblad marketing campaigns
Manager, global marketing campaigns
Victor Hasselblad AB
The campaigns were part of Hasselblads global campaign portfolios
Hasselblad 203s Space Camera
Product Manager - special applications Victor Hasselblad
The 203S camera was developed for both use in space vehicles and for EVA - Extravehicular Activity or space walks. The 203s provided NASA high-quality images and the latest in photographic technology. The 203s imprinted the date and time of each image on the film so it could be matched to the computer-controlled location of the Shuttle at any point in time. This took the guesswork out of determining the spot on Earth in each photograph.
The 203s is now exhibited at the Smithsonian National Air and Space Museum in Washington, DC.
Hasselblad MKWE
Product Manager - special applications Victor Hasselblad
The MKWE camera was developed for photogrammetry applications in surveying and aerial photography
Hasselblad 203s in space
Product Manager - special applications Victor Hasselblad
This Swedish flag was flown on Space Shuttle Discovery in mission STS-92
Hasselblad Electronic Imaging
Image management systems
Worked with several newspapers and news agencies with implementing image management systems and image databases
Volvo 850 Photography
Photographer Carl Henrikson
Volvo 850 launch photos by photographers Jean Pragen & Carl Henrikson
Zen and the art of selling mobile app projects
Selling Digital Transformation
About how to sell digital transformation services. Thanks to Geoffrey Moore http://www.geoffreyamoore.com/ author of Crossing the Chasm and Dominic Rowsell and Ian Gotts authors of Why Killer Products Don't Sell. https://iangotts.wordpress.com/why-killer-products/
Sogeti Inspiration Day
The impact of SMACT
Presentation from Sogeti Inspiration Day 2016. Digital transformation. The impact of Social, Mobile, Analytics, Cloud and internet of Things.
Certified Innovation Leader
A small tagline
Certified innovation leader according to ISO/IEC 17024
Certificate of Proficiency in English
University of Cambridge
CPE is the most advanced qualification offered by Cambridge English Language Assessment and has been developed to show achievement of an extremely high level of English.
DIHM - Diploma of Marketing
IHM Business School
DIHM Marketing
Certified ScrumMaster
ScrumAlliance & Softhouse Education
A Certified ScrumMaster® helps project teams properly use Scrum, increasing the likelihood of the project's overall success. CSMs understand Scrum values, practices, and applications and provide a level of knowledge and expertise above and beyond that of typical project managers.
Inbound Marketing
Hotspot
Inbound marketing course by Hubspot
Certified Board Member
West Coast Chamber of Commerce
The aim of the certification training Effective Company Directorship is to expand participants’ knowledge of corporate governance and the work of boards to enable them to contribute more actively and professionally to the competitiveness and success of companies and organisations.
Building Mobile Experiences
MITx
- HCI research methods such as Contextual Inquiry, Diary Studies, Interviewing, and Field Studies
- Qualitative analysis techniques such as Grounded Theory, Affinity Analysis, and Flow Models
- An understanding of current academic research and products in your domain of interest
- How to use data from people as inspiration for new application concepts
Tackling the Challenges of Big Data
MIT Professional x
This Digital Programs course surveys state-of-the-art topics in Big Data, looking at data collection (smartphones, sensors, the Web), data storage and processing (scalable relational databases, Hadoop, Spark, etc.), extracting structured data from unstructured data, systems issues (exploiting multicore, security), analytics (machine learning, data compression, efficient algorithms), visualization, and a range of applications.
MSc. Digital Marketing
Manchester Metropolitan Business School
2014 - 2019Digital Strategy: Planning in Integrated Digital Communications
Digital Strategy: Thinking and Innovation
Looking at how to align digital operations and business objectives and manage the tensions introduced by the disruptive influence of innovation.
Content Strategy for customer engagement
An exploration of driving customer engagement through effective content production and management
Growth and Performance Management
Investigating how effectively leveraging customer insight can lead to greater relevancy and efficiency in campaigns to improve results and lead to a cycle of continuous improvement. Themes will include CRM and eCRM, campaign planning, operational optimisation and collection and interpretation of insight
Silverpop Fundamentals
IBM
Overview of marketing automation platform Silverpop.
IBM commerce
IBM
IBM Commerce Sales Mastery Test
IBM Tealeaf CX
IBM
IBM Tealeaf CX on Cloud Analyst
IBM Watson Internet of Things
IBM Coursera 2016-17
IBM Watson IoT. A developer's guide to IoT
Business Model Canvas Workshop
Strategyzer Academy 2017
Workshop with Alexander Osterwalder
